About Felt's Cruiser Bikes
It takes a lot to truly stand out in the consumerist world we live in. We're all driven by the buck and want to keep as many of them as we can in our pockets. But still, we like things that are good, are unique, that fit our style. It's too easy to waste our hard earned cash on throw-away junk. We all know we can buy a bicycle at a 3rd the price of a well-designed machine if head over to the big-box retail mega-shops. Will we enjoy our purchase? Will it last? These are the questions that lead us to find better things.
What Felt's done with their cruiser line is transform the genre into a line of bicycles that makes you feel you picked up a unique, custom, one-of-a-kind item that you will own and ride with pride. The engineering and design principles used on their road and racing bikes carries over to their cruisers, as it should
utilizes one of the most sophisticated tube-forming processes in the
industry: Hydroform technology. Hydroforming is a process that utilizes
highly pressurized liquid (usually oil) to blow-up or expand a tube from
the inside out. A one-piece tube is contained externally by a mold
representing the final outer shape. This state-of-the-art forming
process allows Felt to design highly complex shapes that are both larger
in size and larger in transition (extreme tapers), giving the bicycle
both an amazing look and unique identity.
You will find both Steel and Aluminum framesets, providing
different design and ride characteristics, while satisfying varied
tastes and budgets alike.
Aluminum—The material of choice for riders who desire reduced weight as well as max corrosion resistance, Felt exclusive “Cruiselite” rust-free and lightweight 6061 aluminum frame tubing is found on select bike models.
Steel—Felt utilizes 100% premium hi-tensile steel, offering an affordable alternative to aluminum.
When outfitting cruisers, Felt pushes the envelope with component design. They refuse to cut corners by using generic, off-the-shelf parts. Every component on every bike offered is either fully-designed in house, or has the “Felt touch” on it. Here are a few examples of the premium Felt-exclusive parts and accessories you’ll find within the line:
Rims—Felt uses super-wide 50mm aluminum rims on many models, as well as extra wide 32mm rims used on other models. These custom rims deliver extra strength, added stability, and plenty of style.
Tires—Felt offers two sizes of our famous “Brick” tire designs. Our 24” x 3.0” Thick Brick offers a stouter look, plus a built-in suspension feel, while maintaining an almost identical outside diameter of a traditional 26” tire. For bikes calling for more classic styling, Felt employs the traditional 26” x 2.125” size Quick Brick. When mounted to our exclusive wider-than-normal rims, both Brick tires end up with an increased width after inflation, so you win with a wider and more stable feel.
Front Hubs—Many Felt cruisers are specified with custom machined aluminum front hubs, adding to the look, feel and quality of the wheelsets. Our own Felt “Double 5-Star” oversized aluminum hub sets the standard for attitude while enhancing wheel strength and stability. And when they need a smaller hub for just the right look, a machined “4-Window” hub meets the need.
Spokes—All Felt cruisers feature rust-resistant stainless steel spokes. Many bike models take it a step further with heavy-duty 12-gauge spokes for added strength, durability and style.
Grips/Shifters—Felt uses custom grips on every one of our bikes, including grips to specifically fit Shimano Nexus twist-type shifters. Ladies models get an extra design touch with embossed vinyl sleeves and color-coordinated stitching.
Other custom features you’ll find sprinkled throughout our line include double-crown forks, semi-integrated headsets, CNC-machined aluminum chain wheels, model-specific valve caps, license plates, serialized limited-edition badges, saddle bags and custom saddle cover embossing designs.
Beyond the frames and components themselves, Felt has gone the extra mile on our production line, ensuring higher quality and more attention to detail than you have seen anywhere in the past. With superior craftsmanship and materials, cleaner welds, richer paint, and a higher level of polish and chrome plating, we believe you’ll find the Felt Cruiser line delivers it all with peerless style.
- joe witherspoon