The Ride — cruiser


2013 Felt Cruisers, Finally

 Some of the better 2013 Felt Cruisers are about to hit the Suburbanbikes hanger. Yes, we are talking about the Felt Deep Six and the Felt 1909 Cruisers. The the Deep Six was introduced in 2012 in limited numbers and they got gobbled up by collectors in a matter of weeks. The 1909 is debuting this year and with all it's vintage class it too will come and immediately find homes in garages and businesses, podiums and galleries all over the country. 

  • joe witherspoon
  • Tags: cruiser

Custom Rat Rod Bike Builds


Over the next few months we've sketched out a series of bike builds we'll be making, featuring and selling to our customers. Along the way, we'll post photos and writings about our work so you can hang out during the builds and keep up with our projects. Our bikes will be complete and ready to ride, using the best components available from the bicycle world, ported to the cruiser platform - a platform that's not used to featuring performance-oriented parts. Custom Performance Cruisers.

Our bikes are built to look and ride good. Our bikes are for clients who enjoy the laid-back ride and the classic custom look of a cruiser, but who also enjoy a bike that doesn't ride like shit. Our bikes are bicycles you will want to park in your living room or kitchen, when you're not riding them, just to soak in the well of inspiration and imagination they instill in you.

We'll also take build requests and projects directly: if you have something in mind that you'd like to realize, contact us about getting your idea transformed into a reality. 

At the moment we're working on this Felt mod that when done will look clean, custom and dark and it will also be a very ride-able bike. We've still got some work to do.

So far we've taken a stock Felt steel frame off another bike and stripped it to the bone, leaving the paint alone. We mounted up some wide all black Thick Brick tires to black 24 inch wheels with silver nipples and black spokes. We put some burly front BMX forks, black and will using the PAKE chopped bars, chromed out Felt cruiser cranks, teethy steel pedals and a sharp looking Cardiff saddle. 

Piecing it all together has been challenging and fun.

This one is not finished. The bike hasn't told us it's name yet. For now we're teasing it and calling it El Gringo, or El Chopo, or Michonne. We have toyed with the thought about adding a holster for a machete and calling it The Machete. 

We still need to get the bars right, figure out whether to leave the paint as is, decide if fenders are in order and select a chain. What grips? When done this bike should sell for about $1400. We're taking orders now. There will only be 2 or 3 of these made in this form.

We recently built and sold our Felt XTC Performance Cruiser and we are taking orders for future builds. This bike featured 26" tires and a color scheme of black/red/white. Using a Felt frame and parts from road, fixie and bmx we created a one-of-a-kind ride that improves the original cruiser concept and performance of the ride itself and looks modern. This is a sportbike, with a sporty look to it. I see it parked at a local basketball court while the boys go at it and play hoops. Ride this bike with some big white Nike hightops.


We Like Old Stuff

 Straight from the garage sale to our workshop, this old vintage Schwinn cruiser came in and left in a swirl of thumbs-ups and fond memories from all the folks who used to have an old Schwinn cruiser. new wheels, new tires, tubes. new lanes to cruise. new smiles to spread.

2013 Felt Cruiser Spread

  You always know a Felt Cruiser when you see one. For years Felt has stood above the rest when it comes to creating these bikes with unique design themes and styles that grab your attention. The 2013 Cruiser line has been updated, with eight new bikes that bring the famous Felt quality and attention to detail to more consumers at even lower price points.

Look through the Cruiser lineup, and you’re sure to find more than one Felt Cruiser that speaks to you. Whether it’s the nostalgically themed Deep Six, the all new 1909, the retro Felt Beaumont or something more understated like the affordable Bixby, there’s a Cruiser to match any personality.

The style may be the first thing you notice about a Felt Cruiser, but once you own

one, it’s the quality that stands out. From the materials we use to the way we build our frames to the customized components, these bikes are built to be ridden—and built to last.

When it comes to components, Felt refuses to cut corners. Every Felt Cruiser component is either designed in-house or specially selected to fit the needs of a particular bike. Custom grips, double-crown forks, semi- integrated headsets, CNC-machined aluminum chain wheels, custom matched valve caps, saddlebags and embossed saddle covers—these are just some of the things you’ll find that set Felt Cruisers apart.

Felt is taking that attention to detail a step further this year with the

introduction of a whole new series of Cruisers. New for 2013, Felt is offering a line of 29” Cruisers in addition to our standard Cruisers. Combining all of the style and aesthetic appeal of our traditional Cruisers with the comfort and versatility of 29” wheels, the 29” Cruiser Series will take your next bike adventure to a new level.

The Cantilever frame is the foundation of each of the 29” Cruisers. Each frame is constructed from either aluminum—the best choice for riders who want light weight and maximum corrosion-resistance—or hi-tensile steel, which offers strength and durability at a more affordable price. Felt’s state of the art construction methods allow us to incorporate the swoopy lines and tube shapes that make our cruisers so unique.

One of the highlights of the 29” Cruisers is the unique Sturmey Archer 2-speed kick-back rear hub featured on the Burner and the Rail. Riders will now be able to operate the brake and gears with no hands required. This allows for more efficient pedaling cadence, less maintenance, and no cables to blemish the visual appeal.

So whether you prefer the ride of 29” wheels, high style, or simple, laid-back comfort, there’s a Felt Cruiser with your name all over it.

2013 Felt Bike Line-up Looks Exciting!

Today we received a preview of the 2013 Felt bicycle line-up. An exciting day. 

Our plans for 2013 include doubling our bicycle business and since Felt is our main brand of bikes, our success goes hand in hand with their catalog. We're seeing some great new bikes for 2013 in the works and some good carry overs from the 2012 catalog. 

We sell a lot of Felt cruisers, so we're jazzed to see the new stuff Felt's releasing in the Lifestyle line. An all-new category of bikes is coming out there by way of the 29-er cruiser. Really cool looking bikes that look like they'll be a blast to bomb around town on. Hard to describe what these bikes are but they sure look like fun. 

Many of the other Felt cruisers from the 2011 and earlier line are, while not going away, totally being revamped. Both the El Guapo and the MP Bikes will be re-done on the new DeepSix style frame and it looks like the MP might even come with matching luggage. There's also a 1909 vintage racer bike and a new El Bandito which looks the part. Good stuff. We can't wait to see them and sell them in person!

Felt's 2013 Triathlon bikes are always ground-breaking. Each year their Tri line gets more and more advanced and these look other-worldly. They as well be jet-powered. 

The Felt ZW line has been revamped with some cutting edge styling. 

As we learn more about the Felt 2013 line-up we'll spread what info we can. 


Cruiser Bicycles Are Actually Time Machines

 Is it the fat tires? The burly, heavy, steel frame, welded together in swoopy shapes and forms that call to mind 1940's paperboys and 4th of July Parades? Is it the wide springy seat or the all-powerful coaster brake that can lay down a skid on any terrain? 

It's all of these and more that make a Cruiser bike a time machine. 

They are cheep too. A few hundred bucks gets you a one speeder in basic Beach Cruiser form. Add a few more and you can ride around on a bike like your grandfather used to ride on in 1920. Big color-matched fenders, antique paint, details that show they were made with a legacy and history of the love of bicycles and old timey America. 

When you ride a cruiser things are great. No where important to go. Don't have to get there at any particular speed. Don't have to look fast. Don't have to be complicated. One speed. One Brake. Two Wheels and a seat. Let's go. 

Getting on a cruiser can make a 70 year old feel 20 again. It can make a 40 year old feel 14 again. Try riding one in your home town some day. Follow all the paths you used to take as a kid. Head down to the park and try swinging both legs over the seat and jumping off the bike, ghost ride the bike to a crash and get off running. Why not? 

Wind in your face, your hair. The feel of blood pumping through your body as you glide on soft balloon tires that cushion every bump so perfectly. 

Head down to the store. Get an ice cream. You're not riding the latest and greatest carbon fiber ultra bike. Leave it on the parking meter in full faith that it will be there again when you come back to it. 

A cruiser, sitting there, waiting for its owner to return, signifies a relaxed state of mind, a relaxed state of body, of peace, just standing there, in the same way that a Porsche 911 signifies speed, handling, agility, parked. 

It also signifies simple fun. No GPS to track you. Pedals that can take bare feet. No gears to change or adjust. No brake lines to oil or tension. 

The hassles of life strip away and float off you like dead leaves. 

Cruiser bikes are freedom. They are time machines.