The Ride — felt


Felt's New Cruisers Are Coming

 Sit tight, many of Felt's new 2013 Cruiser line-up is about to be unleashed. 

  • joe witherspoon
  • Tags: felt

Felt Brougham Fixed Gear Bike

The Brougham fixed gear bike from Felt is our most popular fixie for many reasons. At $550 it's priced right. Classic looks. Steel frame. Quality components. A great ride. You can ride this bike respectfully and with dignity. Parked, it has some sharp looks. Rolling, with you on it, the two fit together well. 

Custom Rat Rod Bike Builds


Over the next few months we've sketched out a series of bike builds we'll be making, featuring and selling to our customers. Along the way, we'll post photos and writings about our work so you can hang out during the builds and keep up with our projects. Our bikes will be complete and ready to ride, using the best components available from the bicycle world, ported to the cruiser platform - a platform that's not used to featuring performance-oriented parts. Custom Performance Cruisers.

Our bikes are built to look and ride good. Our bikes are for clients who enjoy the laid-back ride and the classic custom look of a cruiser, but who also enjoy a bike that doesn't ride like shit. Our bikes are bicycles you will want to park in your living room or kitchen, when you're not riding them, just to soak in the well of inspiration and imagination they instill in you.

We'll also take build requests and projects directly: if you have something in mind that you'd like to realize, contact us about getting your idea transformed into a reality. 

At the moment we're working on this Felt mod that when done will look clean, custom and dark and it will also be a very ride-able bike. We've still got some work to do.

So far we've taken a stock Felt steel frame off another bike and stripped it to the bone, leaving the paint alone. We mounted up some wide all black Thick Brick tires to black 24 inch wheels with silver nipples and black spokes. We put some burly front BMX forks, black and will using the PAKE chopped bars, chromed out Felt cruiser cranks, teethy steel pedals and a sharp looking Cardiff saddle. 

Piecing it all together has been challenging and fun.

This one is not finished. The bike hasn't told us it's name yet. For now we're teasing it and calling it El Gringo, or El Chopo, or Michonne. We have toyed with the thought about adding a holster for a machete and calling it The Machete. 

We still need to get the bars right, figure out whether to leave the paint as is, decide if fenders are in order and select a chain. What grips? When done this bike should sell for about $1400. We're taking orders now. There will only be 2 or 3 of these made in this form.

We recently built and sold our Felt XTC Performance Cruiser and we are taking orders for future builds. This bike featured 26" tires and a color scheme of black/red/white. Using a Felt frame and parts from road, fixie and bmx we created a one-of-a-kind ride that improves the original cruiser concept and performance of the ride itself and looks modern. This is a sportbike, with a sporty look to it. I see it parked at a local basketball court while the boys go at it and play hoops. Ride this bike with some big white Nike hightops.


Felt 2013 Cruisers

Apparently we are the only shop in Northern California that cares about cruiser bicycles. What's not to love about these totally awesome and simple machines? 

Coaster brakes. Big wide, comfortable bars. A fat seat that cups your butt like a giant palm. Big old bouncy tires and a swoopy graceful frame that holds it all together. Nothing to maintain. Nothing to break. Get on. Go. Stop. 

Felt is previewing some of their 2013 cruisers next week at Interbike and we're eagerly awaiting our first shipment of these. 

These 29er type cruisers look fun. 

The Felt AKA Cruiser will appeal to the mil folks. It's the all-purpose assault bike for any curb, any trail or stair.

The Felt Burner Cruiser sounds like it will do great burn outs and skids in front of your favorite ice cream parlor. 

From the knobby skinwall tires, to the vinyl padset, to the racing green paint, the Rail is the Cruiser adaptation of a 1980’s BMX racer. Built with oversized 29” wheels, the Rail’s surefooted performance and ride comfort will make any outing a blast. Modern refinements are abundant, like the Sturmey Archer kick-back rear hub which allows you to change gears just by doing a slight back pedal. CroMo cranks and an aluminum wheelset complete this Cruiser build – 80’s clothes sold separately.

  • joe witherspoon
  • Tags: felt

Felt's ZW Bicycles for Women


The goal of Felt’s ZW Series is to honestly address the unique needs of women cyclists from both an engineering standpoint and an athlete’s perspective. Many manufacturers introduce women’s bikes by simply switching some parts, such as saddles and handlebars, and changing the frame graphics to set them apart from men’s models. But Felt started the entire design and engineering process from scratch.

Redesigned for 2013, the ZW is faster than ever before. Engineers meticulously analyzed the frame looking for ways to improve performance and ride quality. The result is a frame that is 25% stiffer and 50g lighter than the previous generation ZW all without compromising its distinct ride characteristics.

The ZW takes many of its design cues from the Z Series. Both feature a longer wheelbase for an extremely confident, assured ride quality. Both offer more handlebar positioning choices, a sloping top tube for superior stand-over clearance and improved vertical compliance that results from a more exposed seatpost.

Those design features contribute to the ZW’s overall ride quality, but to really optimize the bike for women, and to address every anatomical detail, every angle and dimension of the frame was scrutinized. Because a woman’s body has distinctly different proportions than a man’s, simply making a smaller frame is not an effective solution. Essentially, Felt reverse-engineered the geometry to achieve the desired fit.

Constructed from the same materials as the Z Series bikes, the ZW lay-up is customized to improve performance for women. The top-of-the-line ZW model uses Felt’s unparalleled UHC Ultimate+Nano carbon fiber, and in all ZW bikes the materials are carefully optimized for women’s needs. For example, they all feature smaller diameter tubes, thinner tube walls and shorter tube intersections.

As with everything that Felt designs, the ZW is focused on performance. The ZW has been ridden to a Olympic Gold medal by Emma Snowsill and the Felt Pro women’s team Exergy TWENTY12 have ridden the ZW to multiple victories  in some of the most prestigious races
in the world. The ZW is stiff enough for unmatched efficiency, light enough to keep the pros flying over hills, and designed with size-appropriate vertical compliance.

So what does it all mean? It means that finally there is a bike you can call your own.

  • joe witherspoon
  • Tags: felt women

2013 Felt Cruiser Spread

  You always know a Felt Cruiser when you see one. For years Felt has stood above the rest when it comes to creating these bikes with unique design themes and styles that grab your attention. The 2013 Cruiser line has been updated, with eight new bikes that bring the famous Felt quality and attention to detail to more consumers at even lower price points.

Look through the Cruiser lineup, and you’re sure to find more than one Felt Cruiser that speaks to you. Whether it’s the nostalgically themed Deep Six, the all new 1909, the retro Felt Beaumont or something more understated like the affordable Bixby, there’s a Cruiser to match any personality.

The style may be the first thing you notice about a Felt Cruiser, but once you own

one, it’s the quality that stands out. From the materials we use to the way we build our frames to the customized components, these bikes are built to be ridden—and built to last.

When it comes to components, Felt refuses to cut corners. Every Felt Cruiser component is either designed in-house or specially selected to fit the needs of a particular bike. Custom grips, double-crown forks, semi- integrated headsets, CNC-machined aluminum chain wheels, custom matched valve caps, saddlebags and embossed saddle covers—these are just some of the things you’ll find that set Felt Cruisers apart.

Felt is taking that attention to detail a step further this year with the

introduction of a whole new series of Cruisers. New for 2013, Felt is offering a line of 29” Cruisers in addition to our standard Cruisers. Combining all of the style and aesthetic appeal of our traditional Cruisers with the comfort and versatility of 29” wheels, the 29” Cruiser Series will take your next bike adventure to a new level.

The Cantilever frame is the foundation of each of the 29” Cruisers. Each frame is constructed from either aluminum—the best choice for riders who want light weight and maximum corrosion-resistance—or hi-tensile steel, which offers strength and durability at a more affordable price. Felt’s state of the art construction methods allow us to incorporate the swoopy lines and tube shapes that make our cruisers so unique.

One of the highlights of the 29” Cruisers is the unique Sturmey Archer 2-speed kick-back rear hub featured on the Burner and the Rail. Riders will now be able to operate the brake and gears with no hands required. This allows for more efficient pedaling cadence, less maintenance, and no cables to blemish the visual appeal.

So whether you prefer the ride of 29” wheels, high style, or simple, laid-back comfort, there’s a Felt Cruiser with your name all over it.